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Services · Care plan

Your website, looked after every month.

A law firm's website is never finished: an attorney joins, office hours change, a practice grows. The care plan keeps your site hosted, secure, backed up and current, makes the changes you ask for, and reports each month on the calls, form leads and searches that bring clients to it.

$400 a month, from the month after launch. The same plan for a new site and for a takeover.

What the care plan covers

Everything a live site needs, done for you.

Nobody at your firm needs to learn a website editor or sign in to a hosting account. The site, its hosting and its listing are looked after, and the changes you need are one email away.

Hosting, in your firm's account

Your site runs on hosting registered to your firm, not to us. We keep it running; the bill, usually nothing and at most about $5 a month, goes to your firm directly.

Security updates

With no plugins, there is little to patch. We apply updates to the few tools the site is built with, and each one is tested before it reaches your live site.

Backups, tested

Every week, the whole site is copied to storage away from your hosting, then restored and built as a test. A monthly copy is kept in a third place for a year.

Up to 4 hours of changes

New text or photos, an attorney bio, office hours, a new FAQ answer, even a new page. Email what you need in your own words, and we tell you when it is live.

Your Google Business Profile

Your Maps listing kept current, holiday hours included, in your firm's name with us as a manager. We tell you when a new review is waiting for your reply.

A monthly report

Early each month: taps on your phone number, form leads and chats, and how often your firm appeared and was clicked in Google searches, against the month before.

The monthly rhythm

Looked after on a schedule, without being asked.

The routine work happens on its own timetable, so nothing depends on someone at your firm remembering to check.

  1. Every week

    Backup

    The whole site copied away from your hosting, then restored as a test, so we know it works.

  2. As they come out

    Updates

    Each update tested first, then applied to your live site.

  3. Every month

    Checks

    Broken links to other sites, renewal dates coming up, and new reviews waiting for a reply.

  4. First week of the month

    Report

    Last month's calls, leads and searches, by email, in plain language.

And whenever you need one: a change. Email us what you need, and we make it. Up to four hours a month are included.

Changes

What four hours a month covers.

Nearly every change fits in the month. When a project is bigger than the month allows, you get a fixed price first, and nothing extra is done until you say yes.

Usually fits in the month

  • Updated text, photos or office hours
  • A new attorney or staff bio
  • A new FAQ answer, or a blog post your firm has written
  • A new page, such as a new office or a new service
  • Holiday hours on your site and your Maps listing
  • A notice on the site, such as an office closure

Priced before we start

  • A new practice-area section of several pages
  • A redesign of the site's look
  • A new feature, such as an online payments page
  • A series of new articles written for you
  • Moving another website into yours
To be clear

What the care plan doesn't include.

Google Ads
A separate service: $500 to set up, then $400 a month. The ad spend itself is billed by Google to your firm. How we run Google Ads
Your domain and hosting bills
Billed to your firm, in its own name: the domain's yearly renewal, and hosting that is usually free and at most about $5 a month.
Your other listings
Justia, Avvo, FindLaw, Apple, Bing and the rest stay with your firm. At launch you get a report of every old address, phone number or other detail to fix on each one.
The final word on what your site says
Legal advertising rules apply to your website. We point out anything they may apply to, and you approve the wording.
Billing and terms

Simple to pay, and simple to leave.

A monthly invoice by email

Pay by bank transfer or card within 15 days. Nothing is charged automatically, and every invoice and receipt is in Client billing (opens in a new tab), where you sign in with your billing email.

12 months, then month to month

With the $2,000 build, the care plan runs for at least 12 months, and $200 of each month's fee pays down the $2,500 you saved. After that, cancel any time. With the one-time $4,500 build, it is month to month from the start.

Your site stays up

We never take a site down or hold its domain over a bill. The site and every account are your firm's, whatever happens.

Leaving costs nothing

Stop the care plan and we hand everything over within a week, at no charge: the domain, the site and every account.

$400 a month, with everything above.

Start with a free review of your current site, sent in writing by email: what we would change, and what it would cost.

Ready with the details? Add them to your message so we can get started faster.