MG Google Ads for your firm, measured in calls and leads.
When someone searches for a lawyer in your area, the ads are the first thing they see. We set up and run your firm's campaigns in a Google Ads account your firm owns, track every call and form lead they bring, and tune them every month. Our fee is flat, and the ads themselves are billed by Google to your firm, never through us.
$400 a month, after a $500 setup. The same fee whatever your budget.
Your account, your budget, our flat fee.
Some agencies run a firm's ads in their own account and pass the spend through their invoice, or take a percentage of it. We do neither.
Your account
Campaigns run in a Google Ads account in your firm's name, with us added as a manager. The account, its campaigns and its history stay yours.
Your budget
You decide what to spend, and Google bills it to your firm's own card. The spend never passes through us, and we add nothing to it.
Our flat fee
$400 a month after a $500 setup, whatever your budget. We are never paid a share of your spend, so we gain nothing when you spend more.
Set up carefully once, then tuned every month.
- A Google Ads account in your firm's name, or your current one reviewed
- Tracking for calls from your ads, calls from your site and form leads
- Campaigns for your practice areas and the places you serve
- Keyword research, and a list of searches to keep your ads away from, such as job seekers
- Ads written for your practice, within the rules for attorney advertising
- Locations, a schedule and a starting budget, for you to approve
- The searches your ads appeared for, reviewed, and the wrong ones excluded
- Keywords, bids and budget moved toward what brings leads
- New ad wording tested against the old
- Call and form tracking checked, so every lead is still counted
- A report on spend, calls, form leads and the cost of each lead
Every lead counted, so you know what it cost.
Your ads send people to the page of your site that answers their search, and the call or form that follows is counted in your firm's own Google accounts.
Search
Someone needs a lawyer
They search for help with their problem, in your area.
Ad
Your ad answers
Written for that search, and shown where your clients are.
Page
Your site does the rest
The right page of your site, loading fast on a phone, with your number a tap away.
Lead
Counted
The call or form is tracked back to the ad and the search that brought it.
Written for the rules you practice under.
Your ads are attorney advertising, and your state's rules apply to them just as they apply to your website.
Claims we flag
Words such as “best,” “expert” or “specialist,” and anything that sounds like a promised result, are pointed out to you before an ad runs.
Your approval, every time
No new ad runs until you have read it. You know your state's rules best, and the final word on what your ads say is always yours.
Ads questions
How much should we spend?
That is your firm's decision. In the setup we look at what the searches for your practice cost in your area and suggest a starting budget. You can change it at any time, and Google bills it to your firm.
Can you promise us leads?
No one honestly can. We promise the work: campaigns set up carefully, tracked from the first click, tuned every month and reported plainly, so you can see what your spend brings in.
We already run ads. Can you take them over?
Yes. We review how your current campaigns are set up and tracked, and tell you what we would keep and what we would change before we touch anything. If they run in an agency's account, we help your firm set up its own.
What happens if we stop?
Your Ads account, its campaigns and its history stay with your firm. We remove our access, and nothing else changes.
Ask about ads for your firm.
Tell us your practice areas and where your clients are, and we reply in writing with how we would set up your campaigns. No charge and no obligation.